[EDITORIAL] Is Scottsdale ever going to do anything about the poaching of its name? Can it?

poaching-signArizona Progress & Gazette

(Editor’s note: Posting opinion pieces does not necessarily reflect the opinions of Rose Law Group.)

If the City of Scottsdale was a private company it would have, and should have, sued numerous companies and cities for violating its intellectual property.

Because “Scottsdale” is a notable brand many others have appropriated it.

Consider the concentration of automobile dealers along Scottsdale Road near the Loop 101.  Their edifices even tout “North Scottsdale.”  Yet, that side of the road is actually in the City of Phoenix with car sales accruing revenues to it.

Then there is the Westin Kierland Resort also near Scottsdale Road.  It too brands itself as “Scottsdale.”  But it’s not. It’s Phoenix.

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