Berkshire Hathaway HomeServices has announced that Phoenix-based Prudential Arizona Properties has joined the growing home-selling network.
The brokerage firms will now operate as Berkshire Hathaway HomeServices Arizona Properties.
Berkshire Hathaway HomeServices now accounts for nearly 28,000 agents and 750 offices in 37 states.
“We are proud to join Berkshire Hathaway HomeServices, which we consider one of finest developments to come along in real estate,” said Mark Stark, Americana Holdings CEO.
“The brand carries the name of Berkshire Hathaway, one of the world’s most trusted and respected corporations. It’s also fresh and exciting — not part of the old guard in real estate — and we’re looking forward to an exceptionally bright future as part of it.”
Americana Holdings serves greater Las Vegas and Phoenix with 21 offices and nearly 2,000 real estate sales executives.
Mr. Stark said Berkshire Hathaway HomeServices is an ideal fit for his brokerages, as the brand is built on core values of trust, integrity, stability and longevity.
“We live these values each day,” he said. “And, relish the opportunity and responsibility to represent Berkshire Hathaway HomeServices.”
Gordon Miles, Americana Holdings president, said the brand transition launches new chapters in the brokerages’ storied history of growth, innovation and customer care.
“We believe real estate consumers in greater Las Vegas and Phoenix will look for the Berkshire Hathaway HomeServices yard sign as a symbol of sound guidance and quality service,” he said.
“Top agents looking for a brand that is fresh, intelligent and respected should look no farther than this one.”
With the transition, associates at each brokerage gain access to Berkshire Hathaway HomeServices’ robust technology platform, ongoing business consultation, professional education, marketing support and the Luxury Collection program.
“New technology and resources now available to us will help extend the reach and efficiency of our agents,” Mr. Miles explained. “This means even better service for our home-buying and selling clients.”