November 22, 2024 3:41 am
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Real estate’s Twitter stars

tweet-is-70-110-characters copyBy Stefanos Chen | The Wall Street Journal

Spread Sheet wondered how many “tweets” go out each day from real-estate agents and offices using Twitter TWTR +0.44% accounts to promote listings, open houses and other real-estate news. The answer: about half a tweet a day, per agent, statistically speaking.

Klout, the social-media analytics company, searched millions of Twitter accounts and identified more than 80,000 Twitter “handles” in which the user-submitted bios included the words “real estate agent,” “real estate broker” or “Realtor.” While agents and offices had an average of 321 followers per account—they sent out a measly 0.5 tweets per day.

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