By Jonathan Fahey | The Associated Press
SolarCity will begin offering loans to homeowners for solar systems, a move that industry analysts say could reshape the market for rooftop solar and propel its rapid adoption.
Most current rooftop solar deals involve a lease or an agreement to buy power over a period of time, but the company owns the panels. SolarCity’s loan will allow customers to own their systems and still pay less for electricity, a simpler and cheaper prospect.
“The value proposition is becoming clearer and less complicated for consumers,” says Patrick Jobin, an analyst at Credit Suisse. “Solar is going mainstream.”
