Why rebranding Arizona is serious business

RebrandBy Eric Jay Toll | Phoenix Business Journal

While many poked fun at the effort when first announced this month, the primary reason behind the comprehensive branding effort is to instill civic pride in Arizonans, said Kirk Adams, chief of staff to Gov. Doug Ducey.

“This is a land of opportunity,” he said in an interview. “We’ve chosen to move here because Arizona is a great place to live, work, play and do business.”

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