By Tanner McGraw | Forbes
Thousands of tech startups launch in the United States every year, which is great news for commercial real estate (CRE) brokers. Almost every one of these companies needs office space, after all. These emerging businesses have a lot of growth potential: just think, one of them could be the next Airbnb or Pinterest, and the relationships brokers cultivate while they’re just starting out are critical to keeping their business as they grow.
At the same time, the startup market is forcing CRE professionals to rethink their strategies. Historically, the brokerage industry hasn’t had strong incentives to help startups find the kind of spaces they require. In fact, brokers’ motivations are often misaligned with the needs of startups.
