By Terrance Thornton and Melissa Fittro | Scottsdale Independent
Through digital screens, marketing campaigns and social media efforts, the old west has set out to meet the new west.
City officials say they’re building on their western heritage — an aspect of the city that research shows visitors and residents alike both laud — to carry their downtown area into the 21st Century.
While brick-and-mortar storefronts are shutting their doors nationwide the city of Scottsdale is no exception as the West’s Most Western Town’s downtown sector and those who make a living there search for a new vision of a reinvigorated marketplace.
