Please, let’s not use the D-word

By Stefanos Chen | The New York Times

Don’t call the real estate development company Venn a developer. Its founders prefer “neighboring start-up.”

And don’t call the company’s tenants, who are scattered across 20 buildings in the quickly gentrifying Brooklyn neighborhood of Bushwick, renters. They are “members” or “Venners.”

“We describe ourselves as a new way of living,” said Or Bokobza, the chief executive, whose goals include ending the displacement of lower-income residents, creating “fair housing” and “changing the narrative” of gentrification.

The company compiles reports on its progress, recently announcing a 33 percent drop in loneliness among tenants. In Bushwick, Venners pay as little as $900 a month for a “shared apartment” (essentially a private bedroom with a common kitchen and bathroom) and access to community events, like mixers in the back of a bodega.

READ ON:

Share this!

Additional Articles

News Categories

Get Our Twice Weekly Newsletter!

* indicates required

Rose Law Group pc values “outrageous client service.” We pride ourselves on hyper-responsiveness to our clients’ needs and an extraordinary record of success in achieving our clients’ goals. We know we get results and our list of outstanding clients speaks to the quality of our work.