Real-estate agents and developers have discovered that cannabis can be a powerful marketing gimmick to sell luxury homes in communities, like Los Angeles, that have legalized recreational marijuana use
By Katherine Clarke | The Wall Street Journal
Los Angeles
On a warm evening in September, guests gathered on the terrace of a roughly $9.5 million contemporary mansion on the market in the Hollywood Hills for an elaborate seven-course meal. In lieu of a wine-pairing for each course, they opted for a different kind of accompaniment—seven flavors of cannabis vape.
The flavors of pot included Grandaddy Purple, a sweet, grape- and berry-tinged strain with a floral smell; Pineapple Express, a potent, tropical strain with supposed energy-boosting effects; and Wedding Cake Profile, which blends the flavors of cherry pie and Girl Scout Cookies.
Smoke filled the air as guests traded personal stories about the first time they “hit a joint.”
