By Doug Saunders
The Globe and Mail
There are feelings you get when you enter an Ikea store. The vertiginous experience of getting lost in their craftily designed labyrinth. The surprise of wandering into something you hadn’t intended to buy. The discomfiting almost-warmth of a fake apartment. The faintly reassuring sense that your children and your car are in someone else’s hands. Then the odd realization that you’re really inside
Would you like to feel that way all the time? The people who run the Swedish home-furnishings behemoth are launching a bold push into the business of designing, building and operating entire urban neighbourhoods. Where once they placed a couch in a living room, the Swedes now want to place you and 6,000 neighbours into a neglected corner of your city, design an entire urban world around you, and Ikea-ize your lives. Their bold, high-concept notion of an urban ’hood could be an important solution to the housing-supply shortages that plague many large cities – but it could take some getting used to.