By Eric Mungenast, East Valley Tribune |
An upcoming forum organized by the East Valley Partnership will feature the unveiling of a new branding effort that could end up being the most significant campaign in the group’s history.
In essence, the announcement signals the kickoff of a new plan for economic growth for the region, and possibly even a new way to refer to what we now know as the “East Valley.”
Partnership president and CEO Roc Arnett said the organization will reveal the result of recent research to give the Phoenix suburban community collective a new identity at the 2013 SRP Forum on Wednesday afternoon.
“If we do this right, this could well be the most important project East Valley Partnership has ever undertaken,” he said.
