April 24, 2024 1:17 pm
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Facebook, Twitter ads have little sway on purchases, Gallup says

ImageProxy.mvcSarah Drake | Contributor-Silicon Valley Business Journal

Advertising on social media outlets such as Facebook and Twitter may not be as effective as marketers and those sites might like, according to a Gallup survey released Monday that showed a mere 5 percent of American consumers said the ads have a big impact on their purchases.

The State of the American Consumer report also found that 62 percent of the roughly 18,500 respondents are not swayed at all by social media ads. Some 48 percent of millennials said they are not influenced at all, which is slightly stronger than older generations.

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Rose Law Group Reporter, which provides Dealmaker’s content and service, is contracted by Rose Law Group. Rose Law Group is a full service real estate and business Law Firm practicing in the areas of land use/entitlements, real estate transactions, real estate due diligence/project management, special districts, tax law, water law, business litigation, corporate formation, intellectual property, asset protection, data breach/privacy law, ADA compliance, estate planning, family law, cyber-law, online reputation and defamation, lobbying, energy and renewable energy, tax credits/financing, employment law, Native American law, equine law, DUIs, and medical marijuana, among others. The views expressed above are not necessarily those of Rose Law Group pc or its associates and are in no way legal advice. This blog should be used for informational purposes only. It does not create an attorney-client relationship with any reader and should not be construed as legal advice. If you need legal advice, please contact an attorney in your community who can assess the specifics of your situation.