Facebook, Twitter ads have little sway on purchases, Gallup says

ImageProxy.mvcSarah Drake | Contributor-Silicon Valley Business Journal

Advertising on social media outlets such as Facebook and Twitter may not be as effective as marketers and those sites might like, according to a Gallup survey released Monday that showed a mere 5 percent of American consumers said the ads have a big impact on their purchases.

The State of the American Consumer report also found that 62 percent of the roughly 18,500 respondents are not swayed at all by social media ads. Some 48 percent of millennials said they are not influenced at all, which is slightly stronger than older generations.

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