Housingwire
Zillow (Z) has agreed to delay its acquisition of Trulia (TRLA) until at least Feb. 1, 2015, due to continued requests for information from the Federal Trade Commission.
The FTC was already reviewing Zillow’s proposed $2.9 billion acquisition of Trulia, its closest competitor in online real estate, over any potential anti-trust violations.
In September, The Wall Street Journal raised reported questions from the FTC about whether a Zillow-Trulia combination could have an anti-competitive impact in trying to grow its advertising revenue. The FTC, the article states, made a “second request” for more information on the proposed merger because of concerns over how much of real estate advertising the firm actually controls or could control, and whether online and offline advertising are separate.
