In real estate, branded content is news

The spring:summer cover of “Elliman,” featuring Naomi Campbell
The spring:summer cover of “Elliman,” featuring Naomi Campbell

By Peter Grant | The Wall Street Journal

Big-name real estate services firms are joining the rush of businesses into new types of marketing that blur the lines between journalism and branding.

With a splashy party last week at O’mar’s La Ranita, residential powerhouse Douglas Elliman relaunched Elliman as a lifestyle magazine. The publication, which primarily used to showcase home listings, now includes stories on high-profile personalities. In the 336-page new issue of Elliman, readers get the lowdown on model Naomi Campbell, journalist Tina Brown and Miami Dolphins quarterback Ryan Tannehill.


Share this!

Additional Articles

Get Our Twice Weekly Newsletter!

* indicates required

Rose Law Group pc values “outrageous client service.” We pride ourselves on hyper-responsiveness to our clients’ needs and an extraordinary record of success in achieving our clients’ goals. We know we get results and our list of outstanding clients speaks to the quality of our work.

News Categories