By Brena Swanson | HousingWire
(Editor’s note: Opinion pieces are posted for discussion purposes only.)
Everyone, not just the housing industry, is fixated on defining every single minute detail of what a millennial wants.
Sounds exhausting, especially given that millennials are still asking themselves the exact same question. The bottom half of millennials have barely had a chance to move out of their awkward teenage years.
A recent article in the New York Times brings to light just how obsessed marketers are with millennials.
Not since the baby boomers came of age has a generation been the target of such fixation.
Comment by Jim Belfiore, real estate consultant:
“The new home industry has, reasonably so, focused in on the millennials and when their focus will shift to homeownership. As the largest generation in recent decades, their needs and desires will be the focus of homebuilders wanting to grow.”
