by Peter Corbett | The Republic
Super Bowl XLIX gave the local economy a $720 million boost, the largest ever for a Valley event, according to a study commissioned by the host committee.
The economic-impact study, released Tuesday at the Arizona Governor’s Conference on Tourism in Paradise Valley, estimated visitor and media spending at $295 million from Jan. 24 to Feb. 1, when the NFL championship game was played in Glendale at University of Phoenix Stadium.
The overall economic impact of $720 million takes into account a multiplier factor, or ripple effect, as visitors’ dollars circulated through the local economy from one company to the next and through employee wages.
Super Bowl XLIX’s economic impact was not only the largest in Arizona history; it was also the largest of any Super Bowl for which publicly released figures are available, according to the study.
