by Brandon Brown | Phoenix Business Journal
More than 40 million people visited the state of Arizona in 2014, generating nearly $21 billion in direct spending, according to numbers released by the Arizona Office of Tourism on Monday.
Both the number of overnight visitors and the dollar amount generated in direct travel spending were up in 2014 from 2013: 4.1 percent and 5.4 percent, respectively.
Every day, $57 million of direct travel spending is inserted into the Arizona economy, according to AOT research.
There was no single factor that led to more tourism dollars being spent in the state in 2014, AOT Executive Director Sherry Henry told me Monday afternoon, but a combination of the improving economy and multiple AOT advertising campaigns helped.
