What you need to know about Gen-Z

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Move over millennials, it’s almost Gen-Z’s time to shine. A new report by Goldman Sachs and Pew Research takes a look at why this young generation is set to upstage their millennial cohorts in size, economic impact, and influence.

Gen-Z typically refers to the 69 million people in the U.S born after 1998. This demographic represents 22 percent of the total population, and with the older members of Gen-Z nearing adulthood, businesses are trying to understand what makes this group different than millennials and how they can tailor their marketing messages to reach them.

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December 11, 2015

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What you need to know about Gen-Z

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FIVE of Arizona’s newly elected public officials visit Rose Law Group

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