Liv URBN Launches in Phoenix Market with First Project, The Mason


Liv URBN(NEWS RELEASE) Baron Properties, a long time investor and developer of apartment communities in the Phoenix and Denver markets, and Haselden Construction of Denver, have partnered to create Liv URBN, a new venture being launched in the Phoenix and Denver markets, focused on boutique luxury condominium and townhome communities for residents who embrace the urbanism movement. The new company has two projects underway in Phoenix, with a third Scottsdale property soon to be announced; three additional projects are in progress in Denver.

Long time partners Baron Properties and Haselden Construction have formed the venture to capitalize on the emerging market opportunity to develop for-sale infill lifestyle housing for an evolving target market.

“We’re seeing the shift among millennials who are tired of paying rent and now want to own, but don’t want to give up the urban lifestyle, convenience and proximity of apartment living,” said Scott Fisher, principal of Liv URBN and Baron Properties. “And, empty nesters have begun leaving the suburbs and returning to urban centers to be closer to work and neighborhood amenities. This growing segment of the population isn’t interested in renting; they still want to own a highly designed, finely crafted home.  Liv URBN helps to fill the gap in the market for luxury condominium and townhome living for the discerning buyer with a millennial mindset.”

Liv URBN will offer modern living within vibrant, urban communities. Properties will incorporate the latest technological advancements and sustainable design features and be located in neighborhoods rich with history and character with proximity to local restaurants, cherished community landmarks, and business and cultural districts.

“We dig deep into the character and heritage of the surrounding neighborhood so we understand its history, its pulse and presence as we design our communities,” said Chris Murdy, Director of Development Services, Haselden Construction. “When we finish construction, we want it to be immediately evident that each new community is intuitively embedded in the local fabric.”

Liv URBN’s first two communities are The Mason, a Frank Lloyd Wright inspired townhome development in Phoenix’s North Central Corridor on Bethany Home Road, and Contour on Campbell Ave., directly south of the Camelback Corridor. The combined project costs exceed $60 million. The Mason will offer 33 luxury townhomes from 1,750 – 1,940 square feet, with two- and three-bedroom floor plans available.  Contour on Campbell Ave. will include 111 luxury one- and two-bedroom condominiums, ranging from 975 to 1,700 square feet.

“Liv URBN communities are centered on the Valley’s urban cores and will satisfy the particular interests of individuals seeking to enjoy an urban lifestyle strictly on their terms,” said Fisher.
Liv URBN uses only locally sourced contractors, design firms and vendors in the development of their projects.

Construction will begin on The Mason in January 2016, and June 2016 for Contour on Campbell Ave. The company has plans to begin a third project in Scottsdale in 2016.

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