By Amy Swinderman | inman
When an expected 200 million viewers tune in this Sunday to the Super Bowl 50 face off between the Carolina Panthers and Denver Broncos, they will also await this year’s most anticipated commercial advertisements.
And sandwiched between the familiar car, beer and cellphone brands that usually purchase the pricey spots are several real estate and mortgage-related companies seeking to make a splash with their marketing.
The commercials required substantial investments by the companies, as CBS set the base rate for a 30-second advertisement at $5 million — a record high price for a Super Bowl ad. Other brands scheduled to run ads include Doritos, Budweiser, Snickers, Pepsi, Coca-Cola, Kia, Honda, Taco Bell, T-Mobile, Paypal and Amazon.
“It’s definitely not for the faint of heart,” admitted Becky Carr, chief marketing officer of CoStar Group, which already spent $100 million last year on the Apartments.com advertising campaign featuring actor Jeff Goldblum. But the campaign “increased the number of unique visitors to our website by three times, so we correlate the investment in our marketing to the revenue it’s driven,” Carr said.
Here’s a look at five industry leaders you can expect to see advertise during the big game.
Related: Ranking the Homes of NFL Pros/realtor.com
