5 ways predictive analytics is changing the face of real estate

analyticsBy Avi Guptaby | inman

Software giant Salesforce is doubling down on predictive analytics. CEO Marc Benioff said that varying industries are calling for smarter systems that help them strategically draw in, score, manage and convert leads.

“This will be the huge shift going forward, which is that everybody wants systems that are smarter. Everybody wants systems that are more predictive. Everybody wants everything scored. Everybody wants to understand what’s the next best offer, next best opportunity, how to make things a little bit more efficient,” Benioff said at the Forbes CIO Summit.

At SmartZip, we’ve spent the past seven years helping agents and brokers identify, rank and convert the homeowners most likely to sell in their neighborhood areas. We know that real estate professionals can benefit from patterns and signals that go unnoticed to the naked eye but are easily identified by a smartly programmed algorithm.


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