Boomers, Gen Xers and millennials: Catchall groupings

Screen Shot 2016-07-26 at 8.49.26 AMWhy marketers and academics like pigeonholing generations into defined cohorts

By Jo Craven McGinty | The Wall Street Journal

This week, The Numbers looks at generations and how they are defined. Choose the description that fits best:

  1. a) When you grew up, you were intensely nurtured and cared for in your own home. You were your mother’s career. You came of age in a time of economic prosperity.


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