Builders bet micro-apartments will lure renters

Bedrock’s micro lofts in Detroit are small, but Dan Mullen, president at Bedrock, said the tall ceilings and windows help make it feel larger. /PHOTO: ROCK VENTURES

By Laura Kusisto | The Wall Street Journal

Since Hannah Toth set out a few months ago to move out of her parents’ home in suburban Pittsburgh, she has seen plenty of airy apartments of up to 900 square feet.

What caught her eye is a 360-square-foot studio roughly the size of her childhood bedroom for just over $1,500 a month.

When Ms. Toth, 26 years old, tells family and friends about her decision, they ask, “You’re looking to live somewhere that’s how big exactly?”

Ms. Toth said she liked that the studio comes fully furnished, and that its smaller energy footprint is more environmentally sustainable.

A Pittsburgh developer is betting that more 20-somethings will pay more than $1,500 a month for the tiny studios in its new building, called Ollie at Baumhaus, even though space is so tight the beds double as couches.


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