April 19, 2024 5:49 pm
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Phoenix Raceway will be ISM Raceway – what does this mean?

Phoenix International Raceway Photo

Disclosure: Rose Law Group represents Phoenix International Raceway

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The racetrack formally known as Phoenix International Raceway has been in a state of change through much of 2017 as it moves forward with its efforts to create a better fan experience with its $178 million modernization.

The track’s efforts of creating a more modern, technology-based fan experience during race weekends can be seen through its recent naming rights deal with ISM Connect, which changed the track’s name from Phoenix Raceway to ISM Raceway.

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