Reality check: Using VR to sell homes

The benefits of virtual reality systems go beyond the sales center, but are they worth the cost?

By Drew Vass | Builder

Twenty years ago, builders used to advertise a new listing with a small, pixelated photo of the home’s exterior that appeared in a black-and-white newspaper ad. Maybe they took a few interior shots, too, or paid extra for a four-color advertisement.

Thanks to the internet and digital photography, new-home marketers have much better options these days. Savvy building firms are capturing entire environments in super-high-resolution, three-dimensional, and 360-degree photographs and renderings. Viewed through virtual reality (VR) headsets, the images whisk potential buyers away to unbuilt homes and let them see all of the available options and upgrades. Others are utilizing gaming-engine software to create graphics-based, 3D models so detailed that they’re hard to distinguish from the real thing.

READ ON:

Share this!

Additional Articles

Rose Law Group pc values “outrageous client service.” We pride ourselves on hyper-responsiveness to our clients’ needs and an extraordinary record of success in achieving our clients’ goals. We know we get results and our list of outstanding clients speaks to the quality of our work.

News Categories
October 2017
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
3031