TRIPointe zeroes in on boomers

Company’s ‘Life 360’ platform seeks to resist boomer stereotypes and emphasize ‘place making.’

Builder

TRIPointe Group, Inc., Irvine (NYSE:TPH) on Monday announced a new initiative and strategy for appealing to the baby boom generation and its considerably different lifestyle compared to previous generations.

In a press release, the company stated, “Expanding on comprehensive market research indicating a shift in the needs and desires of today’s baby boomer home buyers, TRI Pointe Group … is taking a new approach to planning and building for this life stage. With an opportunity to deliver enhanced lifestyles to this booming buyer demographic, TRI Pointe Group’s ‘Life360™’ platform elevates current standards for community place making by taking an authentic approach to location proximity and high-level design. The ‘Life360’ platform leverages TRI Pointe Group’s large-scale resources while tapping into the local expertise and relationships of its regional builder brands to create communities carefully optimized for baby boomer living.”

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