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TRIPointe zeroes in on boomers

Posted by   /  November 14, 2017  /  Real Estate  /  No Comments

Company’s ‘Life 360’ platform seeks to resist boomer stereotypes and emphasize ‘place making.’ Builder TRIPointe Group, Inc., Irvine (NYSE:TPH) on Monday announced a new initiative and strategy for appealing to the baby boom generation and its considerably different lifestyle compared to previous generations. In a press release, the company stated, “Expanding on comprehensive market research […]

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