Sizing the 55+ market

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Here are some bottom-line insights impacting what people want–and will pay for–as they near and tip into retirement.

By John McManus | Builder

Relative affordability and proximate access to family members and friends are the key drivers to what should sustainably support one of the two biggest demand streams in new housing and development over the next decade: the 55+ market.

Two of every five Americans say they move when they retire. Even more, 43%, might prefer to move if they could, and the three most important criteria for where people who move choose to live are affordable cost of living, proximity to family and friends, and access to healthcare and good hospitals.


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