Disclosure: Rose Law Group represents Fulton Homes
By Melissa Larsen | AZFoothills Magazine
Fulton Homes customer-first style of home building was borne of their top executives’ vast experience in retail sales and makes them very unique in their industry. Before he had even dreamed of building single family homes, founder Ira Fulton started a chain of Eagleson’s Big & Tall stores that grew from 2 stores to 33 in Arizona and California.
Along the way, his son Doug, son-in-law Norm Nicholls and current Fulton Homes VP of Operations, Dennis Webb, all worked for Ira Fulton’s men’s clothing outlets. Fast forward to the present and Doug Fulton is now CEO of Fulton Homes. Norm Nicholls is President of the homebuilder. Each one will tell you that in retail, the customer always comes first and repeat business is the only way to prosper. They’ve taken that approach to homebuilding, where the product usually is the focus, not the buyer.
