Builder Insider: How will housing draw in a new wave of talent and leaders?

By elevating a commodity business to the realm of bold, tech-driven performance and a people-serving culture, per our one-on-one with LP CEO Brad Southern.

By John McManus | Builder

It’s just a hunch, but our guess is that there are a lot of kids out there who fell asleep and dreamed last night of growing up to work in a place like Tesla, whose founder and chief promoter promises us joyrides to Mars before the next decade’s out.

And just as many young, smart, ambitious boys and girls awaken this morning determined to work and study and train however much it takes to qualify for jobs at Tesla, Alphabet, Amazon’s Blue Origin, Planetary Resources, or Moon Express. What kid wouldn’t jump at the opportunity to work on a new-generation B.F.R. rocket, where the B stands for big and the R stands for rocket)?

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