[OPINION] It’s time to turn up the heat on summer tourism in Arizona

(Editor’s note: Opinion pieces are published for discussions purposes only.)

By Jason Rose and Chris Giles, special to Paradise Valley Independent

It’s always best to have a business that stays busy all year long. That’s not the case for one of the most important sectors of Arizona’s economy. In the Phoenix area and beyond, tourism takes a sharp nosedive during the summer. A big reason for that is nobody plans any major events over the summer.

It doesn’t have to be this way. The Scottsdale Fahrenheit Festival: Arms, Legs and Kegs has taken the bold step of setting an event on June 16th at West-World of Scottsdale, when temperatures traditionally veer toward record high territory.

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