A Growing Horizon: Cities, counties market themselves

Casa Grande Mayor Craig McFarland with city’s new promotional publication, “A Growing Horizon”/Oscar Perez/Pinal Central

By Heather Smathers | Casa Grande Dispatch

They say image is everything, and local governments are spending lots of money on their carefully crafted public images.

In Casa Grande, for example, the city late last year commissioned a project that the city uses to promote itself in the economic development arena.

The 40-page glossy magazine dubbed “A Growing Horizon,” the city’s newest moniker to promote itself, is a mix of articles written by city staff and paid advertisements.


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