Developers utilize public art to gain edge in amenities’ wars

Scott Allen, general manager of Linear and Illuminate, stands next to local artist installment in the lobby of Linear Apartments. / Photo by Grace Oldham / AZBigMedia

 

AZBigMedia

From cold brew on tap in the lobby to tanning beds in the gym, multifamily housing developers are doing more to give their properties an extra edge in the age of amenities’ wars.

Some features that may have been deemed superfluous or luxury five years ago are standard to any new development today, according to a report released in 2017 by the National Apartment Association.

The report stated residents are willing to pay more for amenities including swimming pools, landscaping and business centers, but local artist and muralist, Lauren Lee, said developers are tuning in to the economic, communal and cultural value of a different economic investment: public art.

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