VR won’t replace model homes anytime soon

A Miller & Smith model home in the Embrey Mill community in Stafford, Va. / Builder

 

Disclosure: Rose Law Group represents Fulton Homes

Even in the age of virtual reality, model homes are a crucial part of the new home sales process, say five industry pros.

By Jennifer Goodman | Builder

A beautiful model home can be vital to closing a new home sale. Because most customers prefer to walk through a home before making a decision, the interactive nature of a well staged model home often seals the deal.

Nevertheless, some builders are relying less on built models in favor of virtual tours, web-based photo galleries, and videos. Does this mean that technology will eventually replace the traditional model home? Here, BUILDER asks five home building pros their views on the state of the model home.

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