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Cannabis, marijuana, weed, pot? Just call It a job machine

Posted by   /  April 26, 2019  /  No Comments

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Photo Jim Wilson / The New York Times

By Conor Dougherty | The New York Times

David Dancer is a 48-year-old marketing executive who has worked for big brands like Charles Schwab and Teleflora. A year ago, he got a call from a recruiter for a different kind of company: MedMen, a cannabis retailer that has been called “the Apple Store of weed.” The opening was for a chief marketing officer. He took it.

One of Mr. Dancer’s early projects was a slick two-minute video by the director Spike Jonze that begins with an anecdote about George Washington as a hemp grower, a staple of dorm-room conversation. It concludes with a suburban couple coming home with a bright red bag of legally purchased pot, symbolizing “the new normal” — an ending that, like his own career twist, seemed improbable not long ago.

“It can and should be a part of anyone’s everyday life,” Mr. Dancer said in a recent interview, sounding very much like a man who has been hired to do marketing.

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  • Published: 4 weeks ago on April 26, 2019
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  • Last Modified: April 26, 2019 @ 10:38 am
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