Builder 100 firms banking on boomers

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Nearly half of the firms on this year’s Builder 100 list are staking a claim to the rapidly changing active adult home-buying market. Here’s why.

By Joe Bousquin | Builder

When Pulte held the first open house for its active adult brand’s Del Webb Bexley community in Tampa, Fla., more than 800 prospective home buyers showed up in a development slated to have just 850 homes. The velocity of demand was so strong, the “open” house reached capacity in just a few hours, and spurred Del Webb to break ground on building six new model homes to showcase—and sell—the various options in its newest 55-plus, age-restricted community.

“The response was overwhelming, quite frankly. It definitely feels like the market is there. The demand certainly is,” says Sean Strickler, West Florida division president for Pulte, which is No. 3 on this year’s Builder 100 list (see page 83) of the country’s top builders ranked by closings.

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