The Sekisui House-Woodside Homes Chōwa project: a milestone in builders’ path to transforming how we live in our homes.
By John McManus | Builder
Sekisui House, the world’s No. 1 company in home building with $20 billion in annual revenue, is working this year with its Woodside Homes U.S. operation on a transformational new-home project, Chōwa.
To understand the innovative nature of the building technologies, practices, and processes that go into development, design, and construction of Chōwa–to be unveiled in Las Vegas’ Summerlin, in January 2020–it helps to take a brief look a the Sekisui House backstory, and the company’s philosophical core principle: “love of humanity.”
As Sekisui House explores expansion of its building and development interests in the U.S. and North America, the discovery process can serve as a classic case study of a home building enterprise whose strategists seek to make the organization grow better, not necessarily bigger.