‘Hipsturbia’: A 2020 trend

Brooklyn is the template for hipsturbia, a 2020 trend for real estate developers. Photo credit: Stan Honda / AFP / GettyImages / Forbes

By Stephanie Vozza | Forbes

As millennials become parents they’re trading in their urban dwellings for a house in the ‘burbs. Migrating out of downtowns isn’t new—kids and suburbs go together—but this generation isn’t ready to give up city life just yet. They’re looking for affordability as well as urban staples like dining, shopping, entertainment and jobs, all within a walkable distance.

The movement is being called “hipsturbia,” and it’s one of the major themes identified in the Emerging Trends in Real Estate 2020, a report recently released by Urban Land Institute and PwC.

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