Say goodbye to ‘UA,’ the University of Arizona is changing the way it refers to itself

The University of Arizona announced Monday it was changing the way it refers to itself in headlines and stories from “UA” to “UArizona”

By Hayden Packwood | 12News

“UArizona.” Does that look a little different Wildcats fans? Well, it’s about to become the new norm.

The University of Arizona announced Monday it was changing the way it refers to itself in headlines and stories from “UA” to “UArizona.”

Why would the university do this? Good questions. Here’s the answer: search engine optimization.

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