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The future of privacy starts in California

Posted by   /  October 1, 2019  /  No Comments

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Illustration: Sarah Grillo/Axios

By Jennifer A. Kingson, Kia Kokalitcheva | Axios

A landmark privacy law in California, which kicks in Jan. 1, will give Golden State residents the right to find out what a company knows about them and get it deleted — and to stop the company from selling it.

Why it matters: It could effectively become a national privacy law, since companies that are racing to comply with it may give these privileges to non-Californians, too.

The California Consumer Privacy Act will apply to companies with at least $25 million in revenue, personal information on at least 50,000 people, or earning at least half their money by selling consumers’ personal information.

Next year, any Californian will be able to demand that a company disclose what data it’s keeping on them — and knock it off.

Starting next July, Californians will be allowed to sue businesses for certain data breaches, and the California attorney general will be able to bring enforcement actions.

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  • Published: 1 month ago on October 1, 2019
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  • Last Modified: October 1, 2019 @ 5:07 pm
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