By John McManus | Forbes
2020 budget planning, a rite of October, now reaches a truth-or-dare moment as a critical path priority for housing’s big and small business players. Real money is at stake, tons of it. The fates and fortunes of firms hinge on superior skills at matching who they are and how they invest with what will come next. Self-contradictory signals shroud the near term in uncertainty, second guesses, erratic shifts, heightened risk and doubt. Investment decision-makers abhor volatility and unpredictability. Still, there we are—there’s no avoiding it.
And what do residential construction business leaders tend to do when they realize they’re navigating unexplored regions? Instinctively, they grab trusty dusty old maps—is what they do, normally. They try to find their way via dead reckoning.
“More efficient ways of building are undoubtedly on their way to a community near you; the faster home costs rise, the faster innovation is likely to be arrive. It is simply cheaper and faster to build a home in a factor and deliver it to a site, cutting costs and making homes more affordable for consumers.
Change is likely to take more time than suggested by Mr. McManus (With 24 to 48 months, at least three out of four key distrupters will have secured a presence within America’s top 10 home building enterprises, with two of them owning top 5 market share of new home construction”? Doubt it!), but rising costs increase the likelihood of adoption by municipal codes that allow for more homes to be constructed offsite and installed onsite.”