Will bring experience with superhero characters at Warner to homebuilding.
Builder
KB Home (NYSE: KBH) on Thursday named Amit Desai senior vice president and chief marketing officer.
He will have overall responsibility for the company’s marketing strategy, as well as overseeing and managing all marketing initiatives to drive awareness and traffic, and strengthen the brand. Desai is responsible for all marketing functions, including media, advertising, digital, public relations and promotions.