By Mike Sunnucks | Rose Law Group Reporter
The city of Mesa has officially launched a new branding campaign for its ‘Asian District’.That district is along Dobson Road and is home to numerous Asian owned businesses and stores.
The effort includes a new logo and marketing efforts to promote local businesses and special events. The area is being branded as the Asia District Mesa AZ.
There are more than 70 Asian owned and themed businesses in the area along Dobson between Main Street and Broadway Road.
“Mesa has a strong and very active Asian community and I am excited to see the Asian District come to life in west Mesa,” Mayor John Giles said. “This is the perfect place for people to gather, eat, shop and immerse themselves in the flavors and cultures of Asia.”
City officials hope the efforts spurs more economic development in the west Mesa area.
“This area plays such a huge role in west Mesa and has seen significant growth,” District 3 Councilmember Francisco Heredia said. “The City had an opportunity to really put a focus on it and help it grow further and I think Asian District, Mesa, AZ can really be a focal point for the area and show off what a diverse community we are.”
A website, www.AsianDistrictMesa.com, has been created by the Asian Chamber of Commerce which provides additional information about the District.
“It is absolutely amazing to see the unity behind this endeavor,” Vic Reid, CEO of the Asian Chamber of Commerce said. “The Asian District is a place for our community to truly take pride in – we know the work being done today will have an everlasting impact on future generations.”