Wednesday, November 25, 2020 9:04 pm

Should college athletes earn money from endorsement deals? Just do it, Arizona House says

By Andrew Oxford | Arizona Republic 

Colleges and student sports leagues could not ban athletes from earning money on endorsement deals under a proposed law passed by the Arizona House of Representatives on Wednesday.

House Bill 2143 heads next to the state Senate as Arizona becomes the latest state to consider upending long-running prohibitions against college athletes cashing in on sponsorships.

The NCAA is rethinking its policies against endorsement deals after California passed a similar law last year.

The organization’s governing board directed each of its three divisions to put rules in place no later than January 2021 to let athletes benefit from the use of their names, images and likenesses but in a manner consistent with what it describes as the “collegiate model.”

House Bill 2143 would give the NCAA until 2023 before taking effect and prohibiting schools from upholding the organization’s current policies.

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