Richmond American reaches 1,000 virtual sales appointments


M.D.C. Holdings, Inc. (NYSE: MDC), parent company to the Richmond American Homes companies across the country, has reached a new milestone: 1,000 virtual sales appointments.

For Richmond American, that means conducting many one-on-one virtual home tours. Sales associates can virtually walk customers through the model homes, answer questions and even show fixture and finish selections—with the customer conveniently using a smart phone or other device. The conversation is still personalized, but home buyers are learning about floor plans, home sites and community features from the comfort of their sofas, while adhering to stay-at-home guidelines in place in many regions.

“We’re bringing the home search and contracting experiences to life virtually, and customers are really embracing the new process,” said Todd Baker, Sr., division president of Richmond American Homes of Colorado, Inc. While in-person appointments are available in many places, Baker charged his team to make the virtual home buying experience as similar as possible to the in-person one. Many sales associates are setting up photo albums for customers. When a home buyer wants to know what the walk-in shower looks like up close, has a question about furniture placement, or wants photos of the clubhouse and pool, sales associates are taking snapshots and approximate measurements.


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