Don’t let the pandemic sink your company culture

 
Todd Pearson/Getty Images

By Jenny Chatman and Francesca Gino | Harvard Business Review

If you are like many of the executives with whom we’ve been talking over the last few months, you and your leadership team invested years cultivating an effective culture — one that is both strategically relevant, because it prioritizes the behaviors essential to the success of your business, and strong, in the sense that employees trust that it is real and value it. Such cultures help companies attract and retain great people and contribute to fantastic bottom-line performance.

But the Covid-19 pandemic could weaken your organization’s culture. Will your culture take a hit because people can’t meet in person, making it harder to solidify their shared beliefs? Will they be less able to use your culture as a roadmap for making good decisions in a tumultuous time? How can you continue to build and leverage your culture while your organization is operating mostly remotely? 

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