Prasada area folds into greater 303 vision

Photo submitted to Surprise Independent

By Richard Smith | Surprise Independent

The original vision of Prasada being Surprise’s mega-mall to rival Arrowhead Towne Center and Scottsdale Fashion Square is long gone.

Even the name Prasada no longer stands alone as the city and primary landowner Macerich try to market this ribbon of property on either side of Loop 303 from Greenway Road to Peoria Avenue. Surprise Economic Development Director Jeanine Jerkovic calls the area the Prasada/303 corridor as the focus of potential development shifts.

Originally approved in June 2006, the Prasada master plan featured the late 20th century model of the indoor mega mall with multiple department stores, a movie theater, destination restaurants and niche retail. And the phalanx of big-box retailers, restaurants and auto dealerships surrounding the mall.

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