Creative collaboration vital to housing industry future

By Jennifer Lash | Builder Online

In anticipation of our Builder 100 summit in November, we reached out to a number of Builder 100 and Next 100 firms for a recent feature story. We’ve all been navigating our way through the COVID-19 pandemic for more than half of a year, and, as a result, we wanted to check in with builders to ask about how business is faring, and what might be giving them pause in the months to come.

Across the board in responses we received, it appears business is good. Housing has been dubbed a bright spot in the current economy—but we also learned that pretty much no one would have bet on that at the onset of this crisis. In fact, many builders noted fearing the worst and pulling back or completely putting the brakes on certain aspects of their business in March and April. But then, amid soaring unemployment rates, consumer demand for new homes picked up steam. After being in their homes perhaps more than ever before, people wanted more from their living space, and, for a select group, location options suddenly became Anywhere, USA, with the rise of work-from-home capabilities removing the need to be within commuting distance of an office.

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