North Peoria luxury apartment proposal shows clash between push for diverse housing and fears over rentals; Jordan Rose, founder and president of Rose Law Group, quoted in AZCentral

Photo courtesy of BMA Architecture

(Disclosure: Rose Law Group represents The Place at Camino a Lago.)

By Joshua Bowling | Arizona Republic

North Peoria could see nearly 300 new luxury apartments as part of the city’s drive to diversify its housing options, but some residents are opposed, saying the apartments could bring too much density, traffic and noise to the suburban area.

Peoria’s Planning and Zoning Commission recently recommended that the City Council approve the proposed development that would bring 280 luxury apartments to the southeast corner of Lake Pleasant Parkway and Deer Valley Road in the Camino A Lago Marketplace complex, which includes a Walmart Supercenter, restaurants and trendy bars.


Attorney Jordan Rose, who represents the developer, said Peoria has attracted a lot of great commercial growth in areas like the P83 restaurant and entertainment district, the Park West shopping center and the Camino A Lago Marketplace. Now the city needs a range of housing, from homes to rentals, to flesh it out, she said.

“This will be a true live-work-play,” Rose said. “It really does fulfill that diversity of housing goal that Peoria has set.”

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February 2021