Florence council selects new town seal, logo

By Mark Cowling | Pinal Central (Rendering via RIESTER)

FLORENCE — A new town seal that highlights the Second Pinal County Courthouse tower, the date of the town’s founding, the Gila River and abundant sunshine was approved Monday by the Town Council.

The seal will become part of the town’s official communications and may also be seen on signs, vehicles, shirts and hats. The council also approved a new town logo, also highlighting the historic courthouse tower, for use on business cards, social media and other public displays.

The town originally hired Moses Inc. to design a more professional first impression for the town. But the company’s first batch of ideas failed to impress the council with anything that was a true representation of Florence.

The company obtained more council input and went back to the drawing board — and the council was clearly more pleased Monday.

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